Environmental organization Reclame Fossielvrij has filed a complaint with the Advertising Code Committee about a TV advertisement by TUI for air holidays to Turkey. According to the activists, the advertisement would encourage harmful behavior because air travel causes a lot of damage to the climate and health. The action group claims that it is the first time that the Advertising Code Committee (RCC) will deal with such a complaint. Reclame Fossielvrij argues that TUI’s advertising violates a rule of the Advertising Code Foundation, which states that advertising may not encourage behavior that is harmful to health or safety or is highly harmful to the environment. According to Reclame Fossielvrij, the commercial could be seen for the eight o’clock news, among other things. ‘Every day, we see the far-reaching consequences of climate disruption in the news: deadly heat waves, floods, forest fires, crop failures. But before and after that same newscast, we are seduced by advertisements for air travel that get us into even deeper trouble,” says activist Rémi ter Haar of Reclame Fossielvrij in a statement. The RCC will consider the indictment on Thursday. When asked, TUI says it is aware of the complaint against the commercial and is preparing to handle it. The travel organization says it will await the committee’s assessment and will not make any further substantive announcements until then. The verdict is expected in a few weeks. (Photo Shutterstock).
