
Ireland’s Wild Atlantic Way, the longest marked driving route in the world, will celebrate its tenth anniversary next year. During a lunch with partners in Amsterdam, Ireland Tourism looked ahead to the anniversary year. The Wild Atlantic Way stretches for 2,500 kilometres along the west coast of Ireland. Ireland Tourism is launching its biggest marketing campaign to date this month, in collaboration with Dutch media and travel partners, to promote Cork, the starting point of the Wild Atlantic Way. KLM and Aer Lingus fly direct from Amsterdam to Cork 14 times a week. Photo (from left to right): Loes Hennephof (Aer Lingus), Seamus Heaney (Pure Cork), Emile Arnst (Air France-KLM), Karen van der Horst (Ireland Tourism) and Barry Holland (Cork Airport).