
Under the name Senses, Mathijs Bos and Abel van Deursen will start the world’s first Dynamic Luxury tour operator in the late summer of 2024. With this innovative platform, they promise to take the way customers book a tailor-made trip to a new level. ‘We are the first to offer the composition of a luxury package holiday in this dynamic way,’ says Bos. Over the past year, the gentlemen have worked together with a dedicated team and travel industry experts on the realization of Senses. The new travel company of founders Mathijs Bos (currently director of marketing offline at Prijsvrij/D-reizen, ed.) & Abel van Deursen (marketing & special projects Prijsvrij/D-reizen and son of Prijsvrij founder Marc van Deursen) is built as a tech company, which according to them is the basis if you want to enter and surprise the travel industry with a new brand. Seamless “From the moment you leave your home, Senses provides a seamless experience,” say Bos & Van Deursen.
“Imagine; The private transfer will take you comfortably to the airport, where you can relax in exclusive airport lounges. You choose your own flight times, airline, departure airport, number of kilos of baggage and upgrade to business or first class where possible. Upon arrival at the destination, your chosen private transfer will be waiting to take you in comfort to your hotel, where your selected suite will be prepared for you and provided with welcome amenities. Explore the area at your own pace with a rental car, and rely on the 24/7 concierge service available for all your needs and desires on site. All these elements of your trip, immediately available for online booking, that’s where we at Senses really make the difference.’
D-reizen Senses mainly focuses on the direct market but, given the warm ties, has a very close and exclusive collaboration with D-reizen as a retailer. For a Senses trip, consumers will soon also be able to go to the travel agencies of D-reizen. Both Bos and Van Deursen will continue to be involved in certain projects within the Prijsvrij/D-reizen group in the near future, after which they will fully focus on the further development of their start-up. Late summer “We are very excited to launch Senses in late summer this year. Our unique proposition will not only provide the consumer with much more convenience, the hoteliers are also very enthusiastic about our way of working, as was evident at the recent ATM in Dubai. No static contracts, but everything based on current prices and availability, it is simply the future in our industry’, say Directors & Founders Bos & Van Deursen.
‘We both have a passion for this niche within the travel industry and our ambitions are big. The combination of technology and travel industry knowledge is what makes us believe that we will make a change. We are here to set new industry standards.’ Photo: Mathijs Bos and Abel van Deursen.