The new digital press kit of the campaign #ExploreFrance 2024 is now available. The international campaign with the slogan “From dreaming big to really experiencing“, carried out by Atout France (the French tourist board), the 13 French regions and private partners, invites you to experience your best trips in France. It promotes the offer that meets the needs of travelers looking for slow, sustainable and authentic tourism. Moreover, this year the emphasis is on the possibilities that France offers for cycling holidays, whether you are looking for big calf biters, relaxed laps or long hikes.
Click here to view the press kit
The press kit is divided into three themes, namely nature, culture and gastronomy. These chapters contain tips for activities and sights in the different French regions. Think of a gravel tour through the Jura Mountains, a visit to the royal monastery of Brou or a culinary discovery tour in the Vallée de la Gastronomie. Where you can spend the night next can be found in an overview of recommended accommodations that are committed to sustainability and where you can relax. Of course, attention is also paid to the major events that will take place in France this year. Think of the Olympic and Paralympic Games, 150 years of impressionism, 80 years of D-Day, the Tour de France and the reopening of Notre-Dame in Paris. Finally, the press kit also focuses on slow travel. It discusses the countless cycling routes and the ambitions that France has in the field of cycling. In addition, readers will also learn more about the hiking and boating opportunities. All in all, the press kit #ExploreFrance 2024 offers a nice picture of France’s tourist offer for a sustainable and authentic holiday. Open the press kit and get inspired! Read more on www.france.fr/nl
