After two years of strong growth, TUI Group is launching a new structure to further accelerate its growth plans.
The tourism group wants to expand its successful product offering and offer more third-party products.
Classic package holidays are complemented by dynamic packages and individual components.
TUI is also focusing on personalised offers and more extra services, while maintaining the high level of service that customers are used to.
Retail and online channels remain a key focus in the growth strategy.
TUI Group wants to develop its Markets + Airline branch into a Global Curated Leisure Marketplace, the company said in a press release.
To capitalise on the growth potential, TUI is adapting the structure of Markets + Airline to its strategic priorities.
In the new structure, the functions of commerce and marketing will be integrated at regional level.
The commercial management will be in the hands of Stefan Baumert (CCO).
For each region, the focus is on local customer needs, with a particular focus on flight capacity, trade, distribution and local marketing.
Within the Board Markets + Airlines department, a new Managing Director has been appointed for each region.
From his position as Managing Director for Belgium and the Netherlands, Arjan Kers has been appointed to this Board Markets + Airline for the BeNe region (Belgium and the Netherlands).
Benjamin Jacobi sits on behalf of Germany, Austria, Switzerland, Jessica Enbacka for the Nordics and Neil Swanson for the UK and Ireland.
These regions will retain their own P&L statements and report directly to David Schelp, CEO of Markets + Airline.
“With eight consecutive quarters of double-digit growth in our profitability (EBIT, ed.), we are showing the strength of our strategy. We are accelerating our growth plans and are now taking the next step in our transformation. In addition to being a successful tour operator, we want to offer a broader portfolio of products, services and destinations. The goal is to sell more products to more customers worldwide, all year round. This transformation will help us to further expand our TUI smile worldwide.” Photo: Arjan Kers (archive photo TravMagazine).
