Travix announces the appointment of Mira van Houwelingen as Chief Marketing Officer. “In her new role, Mira will lead Travix’s global marketing initiatives, with a focus on positioning CheapTickets, the company’s flagship brand, as the No. 1 travel agency in the Benelux.”
In the press release, Travix introduces Van Houwelingen. “Until recently, Mira held the position of Head of Marketing Netherlands at the grocery flash delivery company Getir, where she played a crucial role in the launch and building of the brand within the Dutch market. Previously, she held positions such as Head of Marketing & Digital at Moët Hennessy and various marketing positions at Rituals and Unilever.’
Mira: “I’ve been fortunate enough to gain a lot of valuable experience with leading brands, and I’m looking forward to the new challenges that this role brings. I will be working with a strong direct brand and a very knowledgeable team and am confident that we can handle any challenge that comes our way. I can’t wait to start strengthening Travix’s brands and reinvigorating the company’s marketing strategy, both in the Benelux region and globally.”
CT Ooi, CEO of Travix, adds: “We are delighted to welcome Mira to Travix, especially at such a pivotal time in the company’s continued growth and evolution. The important milestone of joining the Trip.com Group in 2020 strengthened Travix’s position as a key player in the global travel industry. Mira’s rich experience, innovative ideas and fresh perspective will undoubtedly further strengthen Travix.”
Headquartered in Amsterdam, Travix is one of the world’s largest online travel agencies with a strong presence in Europe. Travix recently renewed its direct brand proposition CheapTickets, where reliability, ease of use and customer satisfaction are paramount. The relaunch was strengthened by, among other things, an extensive media campaign and the introduction of a new mascot in the Benelux: Tjiep.
