Cathay appoints Jonathan Tho as its new Area Head for Northern Europe.
Based in Amsterdam, he will lead Cathay’s commercial, financial, operational, marketing, human resources and PR teams across Northern Europe, including the Netherlands, Germany, Switzerland and Belgium.
Jonathan Tho succeeds Brian Tsoi, who has assumed the role of Regional General Manager Europe for Cathay.
Since joining the Swire Management Programme in 2016, Jonathan Tho has worked in the commercial departments at Cathay’s headquarters, including Sales and Distribution, Brand, Marketing and Insights, and most recently in Banking and Payment, where he was responsible for Cathay’s loyalty partnerships with global financial institutions.
He has also held regional management positions in mainland China, including in Beijing as Assistant to the General Manager and as Area Manager for Shandong.
“I look forward to further strengthening Cathay’s position as a premium travel and lifestyle brand and connecting Europe with Asia and beyond,” said Jonathan Tho.
For more information about Cathay Pacific, visit www.cathaypacific.com.
